Uganda exploring Chinese market for its coffee

Ambassador Judith Nsababera, the new Consular General of the Republic of Uganda in Guangzhou, China

Uganda Coffee Development Authority (UCDA) is meeting coffee farmers, cooperatives, roasters & exporters to discuss opportunities for Uganda coffee in China.

Ambassador Judith Nsababera, the new Consular General of the Republic of Uganda in Guangzhou, China offers insights into winning over the China coffee market. “I am happy that Uganda Airlines has opened a direct route to Guangzhou. I will support every Uganda who is interested in exporting Uganda coffee to China. The Consulate will also provide free storage to exporters for three years.”

She was speaking at Serena Hotel, Kampala on Wednesday morning during discussions on the opportunities for export of Uganda coffee to China.

The Ambassador further advised coffee stakeholders who wanted to trade in China to conduct a full due diligence on the Chinese companies they want to trade with to avoid surprises. Ugandans also need to partner with local traders to help in building trust between them and potential business partners.

“The competition for coffee in China is fierce. You need to have a local partner in China and need to have your product readily available. The Chinese want to see, feel and touch the product you are selling before they make any commitments,” said Ambassador Nsababera.

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