By Kimuri Mwangi
The 2022 edition of EIMA International, the world exhibition of agricultural machinery reached its highest ever result, with 327,100 visitors, of whom 57,300 were from abroad. During the five days of the exhibition organized by FederUnacoma, the number of visitors exceeded the record (317,000) set in the 2018 edition, before the crisis caused by the covid 19 pandemic.
The exhibition held at Bologna in Italy thus overcame the most critical two-year period for trade exhibition events (2020-2022), brought about first by the health emergency and then by the difficult economic situation, and strengthened its leadership in the trade exhibition landscape.
Foreign visitors, from every continent, accounted for 18% of the total attendance. 80 official delegations of economic operators were organized by the Italian Trade Agency (ICE), and animated business meetings in the Foreign Delegations Pavilion that was specially set up.
“The success of EIMA confirms the growing interest in new-generation agricultural technologies to meet the food needs of a global population that will grow by almost a billion within the next ten years and confirms how in every region of the world, work is being done to innovate cultivation methods, seeking to make scientific and sustainable use of water resources and soil fertility,” said FederUnacoma president Alessandro Malavolti. He added that in this perspective, a trade exhibition like EIMA has an important mission also for the years to come.
“The result of this edition is the result of a very rigorous monitoring that we carry out as a Federation, trying to offer manufacturers and the trade public increasingly efficient trade exhibition services. It is also the result of the substantial investments we have made to promote the exhibition and to involve all strategic targets,” opined FederUnacoma General Manager Simona Rapastella. He added that additional investments were made by BolognaFiere to improve the structures of the exhibition center which will continue in the coming years in step with a show that has a great present and a great future.
The next edition of EIMA International is already set for 6 to 10 November 2024, but a major event for agricultural machinery will also take place next year, with the return of Agrilevante by EIMA, the exhibition dedicated to mechanization for crops in the Mediterranean area, which will be held at the Bari exhibition center from 5th to 8th October 2023.