fairtrade launches Virtual agrofood & plastprintpack Africa 2020

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The effect of the coronavirus pandemic on economies has been immense and continues unabated. But to beat this many activities have gone virtual in order to keep trade flowing.

Fairtrade, the Germany based organizer behind the  agrofood & plastprintpack trade shows in Algeria, Ethiopia, Ghana, Iran, Iraq, Ivory Coast, Kenya and Nigeria have launched a new event called Virtual agrofood & plastprintpack Africa, taking place from 19th to 22nd October 2020 .  

Fairtrade joins forces with B2B Africa – www.b2bafrica.co.ke in Kenya to ensure that high-profile participants from Kenya, Rwanda, Tanzania and Uganda actively make use of Virtual agrofood & plastprintpack Africa for their business. This four-day digital event brings leading global manufacturers and decision-makers from the African agrofood & plastprintpack industries together, creating a sweeping network of valuable business contacts through a matchmaking platform backed by robust and secure artificial intelligence. At the virtual trade show, each exhibitor has a virtual booth showcasing their profile, logo and an image of their stand rep.

 Through this booth, exhibitors can disseminate corporate videos, showcase products, interact with visitors via instant video calls, live streaming of product demos and much more. For visitors, the event is free to attend. In addition to the B2B meetings, the event offers conferences with inspiring speakers and relevant content, webinars, workshops, roundtables, live demos, panel sessions and product launches. Events designed to capture the situation in certain African countries and regions are dedicated to Algeria & the Maghreb, Egypt, Nigeria, Ghana, Ivory Coast & West Africa as well as Ethiopia, Kenya & East Africa. Paul Maerz, Managing Director at fairtrade says: “Virtual agrofood & plastprintpack Africa is a direct response to what our trade visitor network has told us they need – an opportunity to meet with suppliers, source new products, network with existing and new business contacts as well as a place to be inspired and learn. All this on an African scale. We are delighted to build on our 30 years of experience as organisers of agrofood & plastprintpack events to create a digital platform that serves the African and global community in these unprecedented times.”

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