Kericho County flagged off the first consignment of coffee to a direct market in South Korea.
Kericho Governor,Prof. Paul Kiprono Chepkwony, presided over the flagging off ceremony of 134.4 metric tonnes of coffee valued at Kshs. 110m at Bollore Transport and Logistics offices in Nairobi.
The county government says the proceeds from the sale of this coffee exportation will benefit a total of 9,582 small-scale farmers spread across Kericho, Bomet, and Nandi Counties.
Kipkelion District Coffee Union together with the County Government of Kericho played a key role in looking for this and other potential markets in the UK, Germany, Middle East, and some Scandinavian countries.
According to Governor Chepkwony, the recommendations of the National Task Force on Coffee Subsector Reforms, 2016, have started bearing fruits.