Fairtrade International has called for more collaborations between farmers, exporters and governments to help horticultural producers be more competitive in the world’s export market.
Fairtrade is a global organisation working with businesses, consumers and campaigners to secure a better deal for farmers and workers. It works with farming co-operatives, businesses and governments to make trade fair.
“When producers are viewed as partners, we recognize that our destinies are intertwined. The success of businesses is intricately linked to the success of producers. We depend on each other for growth and prosperity. This mutual interdependence underscores the need for collaboration, trust, and the development of solid, long-lasting relationships,”said Sandra Uwera, Global Chief Executive Officer of Fairtrade International
The Chief Executive Officer was speaking in Nairobi during a Fairtrade Global Awards and Business Summit. She added that there are immense challenges like climate change, inequality, and social injustices that threaten the very fabric of the society but there are unprecedented opportunities to address them through responsible and sustainable business practices.
According to Fairtrade, in line with the Kenyan government’s ambition to grow exports as a share of GDP to 25% by 2025, there has been a need for concerted efforts to improve the quality and safety of Kenya’s agricultural products in line with global standards, in order to expand access to international markets. The Kenya National Chamber of Commerce and Industry, (KNCCI) welcomed this move adding that the collaborations and globally competitive products will ensure the balance of trade gap is closed.
“Being transparent and accountable in our operations in a way that aligns with ethical principles and values is important as it builds trust with our customers, partners, and the community at large. We must embrace responsible and sustainable practices as a core business strategy as the way forward. The journey towards creating a fair and sustainable future is a shared responsibility, let us seek out partnerships with organizations and stakeholders who share this vision,” said Dr. Erick Rutto, President of Kenya National Chambers of Commerce & Industry.
A farmer’s representative welcomed the move adding that Kenya’s cash crops stand a better chance in the global markets once global standards are
adhered to. “Creating a fair future requires the support and commitment of consumers, businesses, and policymakers alike. Each purchase of a Fairtrade-certified product, every partnership with ethical companies, and every policy supporting fair trade practices is a step towards a brighter future for farmers, their families, and all of us,” said Patrick Kimemia, the Chairman of Makomboki Tea Factory
